Tuesday, September 1, 2009

Top Box Office as of August 2009

The Final Destination speared around $27.4 million on approximately 4,300 screens at 3,121 sites, scoring the biggest start of the franchise. Included in the fourth movie's opening were 3D presentations at 1,678 sites, and they accounted for 70 percent or around $19 million of the gross. Applying 3D enhanced the appeal as the right fit for this type of visceral, disaster-oriented thriller. Distributor Warner Bros.' exit polling indicated that 52 percent of the audience was female and 60 percent was under 25 years old. Halloween II (2009) nabbed $16.3 million on around 3,600 screens at 3,025 sites, and, according to distributor The Weinstein Company's research, 54 percent of the audience was under 25 years old and there was an even split between genders. Also debuting nationwide was Taking Woodstock, which pulled in a limp $3.5 million at 1,393 sites. The advertising campaign for director Ang Lee's latest focused on psychedelic music and graphics instead of telling people what the story was about, but, even if it had, the subject matter wasn't broadly appealing as rock 'n' roll-themed movies usually disappoint.

However, last week top grosser, Inglourious Basterds, held slightly more than half its ground, down a passable 49 percent to $19.3 million. District 9 continued to perform above the recent norm of its genre, off 44 percent to $10.3 million for $90.4 million in 17 days. G.I. Joe: The Rise of Cobra rounded out the Top Five with $7.7 million and has made $132.2 million in 24 days.

Movie                          Weekend       Total
1.Final Destination $27,408,309 $27,408,309
2.Inglorious Bastard $19,303,633 $73,022,841
3.Halloween II (2009) $16,349,565 $16,349,565
4.District 9 $10,270,435 $90,383,713
5.G.I. Joe: The rise of Cobra $7,715,572 $132,151,945
6.Julie and Julia $7,035,675 $70,628,036
7.The Time Traveler’s Wife $6,452,270 $47,900,418
8.Shorts $4,511,345 $13,206,697
9.Taking Woodstock $3,457,760 $3,478,335
10. G-Force $2,824,808 $111,780,350

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